The Business Playground

Printer-friendly versionPrinter-friendly version

The Business Playground by Dave Stewart and Mark Simmons is interesting, funny, challenging and inspiring.  This is a great book about creative thinking, idea generation or problem solving in business,  it is equally useful for anyone looking to challenge the status quo or received wisdom within their organisation. 

“Real creativity has me in awe, and Dave Stewart is one of the most thrilling creative minds I have ever met.” Anita Roddick, Founder of The Body Shop 

Stewart and Simmons have produced a hugely insightful work with plenty of anecdotes, conversations and examples to encourage the reader to think in new, different and exciting ways.  They cleverly challenge organisational thinking, explaining how to break down the barriers that hold organisations back in a very personal and experiential exploration of creative techniques and using real world stories and examples.   Whether you are at the top of an organisation or at the bottom and looking to move on up this book is an invaluable collection of material to make you think.

Paperback:  264 pages
Publisher: Financial Times/ Prentice Hall (15 April 2010)
ISBN-10: 0273726889
ISBN-13: 978-0273726883

Copyright ©Forward Look Ltd 2010-2011. All rights reserved.